5 ways to market your business or website on a small budget

Marketing is important when it comes to generating leads, attracting new customers, and getting the name of your business out there, but you don’t have to spend a fortune to market your business in a way that counts. Below you will find 5 ways to market your business and website on a small budget.

 

5 Ways To Keep Visitors On Your Website

Once you’ve enticed audiences to visit your website, you’ll then want to focus on keeping them there. Keeping visitors on your website is often more difficult than leading them there in the first place, so it may take some extra thought and creativity if you want to keep your audiences staying put and coming back. 5 ways to keep visitors on your website are:

 

The 5 telltale signs of needing a “Logolift”

How important do you think your business logo is? Before you answer that question, think about this.  Basically, your company image depends on that logo. Therefore, common sense tell us that if you enjoy strong customer loyalty, offer a good product (or service), and turn a profit from your sales, your logo should reflect that.

 

Content is king in internet marketing

Although internet marketing trends come and go, one aspect or element always remains constant – content is king.  In a 1996 essay entitled “Content is King”, the author Bill Gates wrote “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”  Since that time, the phrase has become the mantra that most internet marketers and SEO experts use religiously.

 

Website design and the mobile revolution

For many companies, keeping up with technology and even social changes has already led to the exploration of online visibility in marketing and even networking with professional clients.  Although the prevalence of the use of mobile devices has been apparently growing over the past several years, it has now reached a point where duality in access is a necessity to stay competitive.

 

Apply the KISS method to your home page content and website design

There are basically two types of home pages.  On the one hand, there are those that display how authoritative and relevant they are.  But on the other hand, you have those that are nothing more than a messy hodgepodge of disconnected and totally unrelated topics.  Does either of these describe your home page? Hopefully, it is the first scenario.  If not, then you may have overlooked the cardinal rule about using high-quality content to construct your website.

 

5 signs indicating the need to re-design your website

 With the way in which digital marketing and mobile devices have become such driving forces in the world of internet business, it may be time to consider re-designing your website.  Keep in mind that doing so implies the need for fundamental change.  However, the following 5 signs indicate that a website re-design is needed.

 

5 ways social media helps with SEO

Social media websites like Google+, Facebook, Twitter, Instagram and YouTube have become essential in the SEO game. If your business is not active on these websites, your online presence may be suffering. Below you will find 5 ways that these social media websites can help your business website SEO page rank and index.

 

Quicker Indexing -

The more information on your website that is being shared, the quicker it tends to be ranked by the search engines. Basically, if you share some information about your products/services and it is shared on Facebook, Google+ or Retweeted multiple times, the search engines will begin to see that content as "authoritive" and it will rank higher and quicker than content that is not being shared via social media. 

 

What does Google's mobile friendly update mean for your website?

As of April 21st 2015 Google is releasing a new mobile friendly algorithm update that will begin to affect mobile page rank. What does this mean for your website? Not much if your website is already mobile friendly. If you have recently re-designed or launched a new website, your website is most likely a responsive web design layout and you should have nothing to worry about. However, here are a few common questions and answers about the search engines new algorithm update.

 

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